Contact print, radio, TV, internet media, maintain ongoing relationships with these contacts; get advance coverage in all local/regional and national arts calendars; national tourism calendars; B&B contacts; national arts publications; seek event reviews during the festival. Coordinate the production of press releases or artist interviews when needed.
Timeframe: Ongoing (Increasing time commitment as the festival approaches. Advance contacts made in the fall, heavy contacts made in the winter, maintenance in spring and summer)
Time committment: Varies, anywhere from 2-5 hours per week
Desired qualifications: Public relations and marketing background, relevant experience, contacts in the region.
Area: Marketing and Outreach
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